What is social media optimization?

Social media optimization (SMO) means improving your social profiles and posts so more of the right people find them, engage with them and visit your website. It covers profiles, content, timing, hashtags and links.

On the profile side, SMO means a clear bio, a recognizable name and image, and a link to your website. On the content side, it means posting regularly. It also means writing captions and hashtags that fit each platform and using the formats people watch there, such as short videos and carousels.

SMO is different from paid ads. It is about organic reach from your own accounts. Bravio handles the content part. It writes captions and hashtags for each platform and makes daily short videos and carousels from your website. It can also post them every day at a time you choose.

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