What is the 50/30/20 rule for social media?

The 50/30/20 rule is a content-mix guideline: about half your posts engage or inform, about a third share useful content from others, and about a fifth promote your products. Versions vary, so treat it as a starting point.

The goal is a feed that does not read like a stream of ads. People follow accounts that teach, entertain or help them, and promotion lands better among posts that give something back. Adjust the split to your audience and goals.

Bravio covers the posts about your own business. It reads your website and features a different product or feature each day with a new hook, so product posts can still teach something. It does not repost other people's content, so curated shares stay with you. See how social media automation works, or browse examples.